The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World’s Most Important Company (July 15, 2014)
Based on unprecedented access to the corporation’s archives, The Intel Trinity is the first full history of Intel Corporation—the essential company of the digital age—told through the lives of the three most important figures in the company’s history: Robert Noyce, Gordon Moore, and Andy Grove.
“Michael Malone, one of the most interesting chroniclers of Silicon Valley, has produced a fascinating history of Intel. It’s a valuable study of innovation, great leadership, and colorful personalities. Anyone who wants to know how creativity leads to invention should read this wonderful book.” —Walter Isaacson, Author of Steve Jobs
Learning Curve: A Novel of Silicon Valley (July 18, 2013)
Get an inside view of the breathless, winner-take-all world of high technology—Silicon Valley style—in this fast-paced corporate thriller.
“Mike Malone captures the drama and the romance of Silicon Valley as only he could. His characters, while fictional, feel as if they walked right out of Sand Hill Road. In Cosmo Validator, in particular, he has created an iconic Valley character.” —Jeff Skoll, eBay Founding President, Chairman of Participant Media
Four Percent: The Story of Uncommon Youth in a Century of American Life (December, 2012)
Four Percent is one of the most complete histories of the Boy Scouts of America ever written and the first to focus on the remarkable story of Eagle Scouts. Award-winning author Michael S. Malone, himself an Eagle, brings the eye of a veteran journalist to a story that for too long has been wrapped in myth and prejudice and uncovers one of the most important, but least celebrated, movements in modern American history.
Awards: 2013 WINNER in the International Book Awards category of Best U.S. History, 2013 WINNER in the National Indie Excellence Awards category of Best Historical Biography, 2013 FINALIST in the National Indie Excellence Awards category of History, 2012 WINNER of USA Book News' Best Non-Fiction eBook
“[Malone] wrote how the image of Eagle Scouts has risen over the decades . . . I could not agree more.” —Robert J. Mazzuca, Chief Scout Executive, Boy Scouts of America (Retired)
The Guardian of All Things: The Epic Story of Human Memory
(August 20, 2012)
The Guardian of All Things is a sweeping scientific history that takes us on a 10,000-year-old journey replete with incredible ideas, inventions, and transformations. From cave drawings to oral histories to libraries to the internet, The Guardian of All Things is the history of how humans have relentlessly pursued new ways to preserve and manage memory, both within the human brain and as a series of inventions external to it. Michael S. Malone looks at the story of memory, both human and mechanical, and the historic turning points in that story that have not only changed our relationship to memory, but have also changed our human fabric. Full of anecdotes, history, and advances of civilization and technology, The Guardian of All Things is a lively, epic journey along a trajectory of history no other book has ever described, one that will appeal to the curious as well as the specialist.
Awards: Award-Winner in the Science: General category of The 2013 USA Best Book Awards, sponsored by USA Book News
“Ingenious, richly complex account of how humans exchange, record, preserve and manipulate information . . . An original, fascinating scientific history of how human memory and a series of inventions have driven the advance of civilization.” —Kirkus
“Premier technology writer Malone transforms our understanding of memory, human and artificial. After a vivid account of the evolution of the brain, he charts the developments that enabled our ancestors to acquire language, the first step in sharing memories and knowledge. With informed pleasure in the ingenuity involved, Malone deepens our appreciation for the development of increasingly sophisticated forms of memory preservation, organization, and communication while delving into the personalities and lives of both celebrated and forgotten technical visionaries.” —Booklist
Charlie’s Place: The Saga of an American Frontier Homestead (May 31, 2012)
Charlie’s Place is the story of an Oklahoma homestead, settled during the Land Rush, lost during the Great Depression and restored seven decades later. It is an American tale of pioneering, loss and restoration. The narrative revolves around two memorable figures, Charlie Hasbrook and his grand-daughter, Nadiene Malone. The book follows the events that led Hasbrook to ride in the Land Rush—including three violent murders in Kansas and Oregon; then continues with desperate years on the Homestead continuing through the decades of prosperity that followed. Losing the farm to an unscrupulous banker during the Depression, teenaged Nadiene made an oath to regain the farm for her family. The last section of the book swings from Silicon Valley to New York City, to the lonely, long-abandoned Hasbrook Homestead, as Malone and her children race to save the farm buildings before they collapse from years of neglect. In the end, at nearly ninety years of age, she fulfills her promise.
Awards: Award-Winning Finalist in the History: United States category of The 2013 USA Best Book Awards, sponsored by USA Book News
“It turns out that Silicon Valley’s top writer is also one of America’s top historians. Charlie’s Place starts with a literal bang—the gunshot start of the Oklahoma Land Rush—and grippingly tells the story of a family’s dreams and courage, lost and restored. The book is an inspiration, a jewel.” —Rich Karlegaard, Forbes
No Size Fits All: From Mass Marketing to Mass Handselling
(November 12, 2009)
Today's markets have splintered into millions of powerful consumer communities How can businesses adapt? It's no secret that traditional mass marketing, network television, newspapers, and direct mail are dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global. The future of business is about penetrating self-forming niches, from affinity groups on Facebook to thousands of satellite channels and millions of private online communities.
“Hayes and Malone’s survey of the current online marketing frontier is extremely well done.” —Richard Pachter, The Miami Herald
Blue Planet Run: The Race to Provide Safe Drinking Water to the World
(November 28, 2007)
Editorial Director and Writer
Bill & Dave: How Hewlett and Packard Built the World’s Greatest Company
(April 5, 2007)
The definitive history of Hewlett-Packard and its legendary founders, based on unprecedented access to private archives.
Awards: Named the best business biography of 2007 by 1-800-CEO-READ/In these Books magazine
“A lesson plan for managers trying to make their own fame and fortune on an ever more competitive scale.” —San Francisco Chronicle
The Valley of Heart’s Delight: A Silicon Valley Notebook 1963-2001
(July 10, 2002)
The history of the heart of the high-tech world. Mike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community. These stories form a picture of a place at the center of cultural, economic, and technological advancement and the people who live there, from dot.com millionaires to everyday working people just trying to get by. Not confined to its present technological significance, the book looks at the rich history of the Valley and the future that awaits it. Meticulously researched and broad in scope, The Valley of Heart’s Delight is the definitive biography of a place of massive cultural and political significance.
Big Issues: The Examined Life in a Digital Age (September 28, 2001)
I was the editor of Forbes ASAP, invented the Big Issues, and wrote one of the essays.
A Parliament of Minds: Philosophy for a New Millennium (December, 1999)
A collection of my interviews for PBS with the world's greatest philosophers.
Infinite Loop: How the World's Most Insanely Great Computer Company Went Insane (February 16, 1999)
The inside story of how one of America's most beloved companies—Apple Computer—took off like a high-tech rocket—only to come crashing to Earth twenty years later.
Awards: One of the top tech and business books of the year, Library Journal
Malone’s account begins deep in the heart of Santa Clara Valley and the early lives of Apple's two founders, Jobs and Steve Wozniak. Malone seamlessly interlaces his accounts of the forces that shaped the two Steves—from the nascent electronics industry of the '60s and companies such as Sylvania and Hewlett Packard to Jobs's work at Atari and his repeated, and often deceitful, manipulation of his genius friend, the Woz. From these early beginnings, Malone takes the reader through the life of Apple Computer: its founding and launch of the Apple I, the return of Steve Jobs, the rollout of the iMac. In the end, Malone, a journalist who grew up in Silicon Valley and first covered Apple in 1979, writes that Apple was a company with lots of attitude but one that was bereft of character, and only when that fact was laid bare “did the essential hollowness of the enterprise stand exposed.” Infinite Loop is a wonderfully written, even gripping, corporate biography that anyone who has fallen under Apple's spell will enjoy. Recommended. —Harry C. Edwards
Intellectual Capital: The Proven Way to Establish Your Company’s Real Value by Measuring Its Hidden Brainpower (May 28, 1997)
It has always been recognized that many of a company's assets—good will, reputation, and patent rights—are intangible. In today's knowledge-based economy, perhaps the most important asset of all is an intangible the authors call “intellectual capital,” but traditional accounting systems are not designed to set values on skills, knowledge, and information. Edvinsson is director of intellectual capital for Stockholm-based Skandia Group, a large financial services company. He has pioneered the effort to account for intellectual capital by releasing an annual report on Skandia's knowledge assets. Here Malone, who was coauthor of the acclaimed Virtual Corporation (1992), and Edvinsson distinguish the two subgroups of intellectual capital: structural capital, such as business partnerships or customer loyalty, and human capital, such as employees’ key competencies. They argue why it is so important to measure these assets and provide guidance to do so. While many new books only promise groundbreaking ideas, these authors actually deliver!
The Microprocessor: A Biography (August 7, 1995)
This book presents a general overview of microprocessor technology including fabrication methods, how microprocessors work, and the people and companies involved in their development, all set in historic perspective and written in the witty style for which Mr. Malone is known. The author evaluates the microprocessor’s role in transforming society, profiles the key figures in its development, speculates about the future of emerging technologies and even theorizes about what might lie beyond the microprocessor era.
Awards: Critic's Choice award
The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century (October, 1992)
Examines the industrial revolution that is occuring in the businesss world and how new business strategies will determine the economic fate of nations in the next century. This book describes the industrial revolution beginning to transform markets and corporations and identifies the driving forces behind the transformation—fast new information technologies, increased emphasis on quality, accelerated product development cycles, changing management practices, including new alignments between management and labour, and new links between company, supplier and consumer, and between industry and government.
“A genuinely original work . . . Bravo!” —Tom Peters
Going Public: MIPS Computer and the Entrepreneurial Dream (1991)
“What is the effect of going public on a company and its employees? In this look at MIPS Computer, Inc.’s experience, Malone based much of his research on the time he spent at MIPS studying its organization and interviewing its employees. Providing an hour-by-hour account of the times leading to ‘Going Public Day,’ he describes the hard work, dedication, stress, and sacrifices of MIPS’s employees.” —Lucy Heckman, Saint John's University Library, Jamaica, New York
“Contains all of the suspense and intrigue of a Robert Ludlum thriller.” —Inc.
The Big Score: The Billion Dollar Story of Silicon Valley (August, 1985)
“Originally in public relations at Hewlett-Packard and later with the San Jose Mercury News covering the electronics industry, Malone brings considerable firsthand knowledge to his treatment of the birth and evolution of Silicon Valley and the semiconductor/computer industry. He has brought together biographical sketches of the key personalities and the facts of the development of the key industries: HP, Fairchild Semi-Conductor, Intel, etc. To these he adds far more explicit detail and personal insight than is found in many works on Silicon Valley. But he also presents a more depressing picture: the destructiveness of the new lifestyle on personal relationships, the drug abuse, the grey-collar crime, the espionage, etc. Stability and moderation seem to be in short supply. This is an interesting, but pessimistic, analysis of the past and future of Silicon Valley.” —Hilary D. Burton, Lawrence Livermore National Laboratory, University of California, Livermore